If you’re here, it means you’re building something meaningful for your community—and we want to help you make it extraordinary. Whether you’re dreaming and scheming, fully operating, or wanting to take a new step with your concept, we’re here to partner alongside you. 

At Novel, we value collaboration over competition, knowing there’s room at the table for everyone - and wanting your concept to deliver something incredible for the community you’re already invested in. As a small business ourselves, we understand that running a successful business is hard work. That’s why our wholesale programs are designed to give you more than just beans - they give you resources, training, and real-time support so you can keep showing up strong for your community. 

It’s the reason we say “partner” instead of “client”. It’s the reason we’ll sit down with you to talk about the cost of goods or the benefits of private labeling. It’s why we have a commissary shop at our roastery with filters, cups, and cleaning supplies for those inevitable order delays.  And it’s why we invested in having an SCA-certified technician and offer barista training - because partnership means showing up for you in every way we can.

We’ll be in your corner every step - celebrating your wins and making sure you shine as a hub for your community. Because when you win, the people you serve win too.

Together, we’ll figure out which program is the best fit: Wholesale Partner, Community Partner, or Private Label. No matter which program you choose, all of our partners receive freshly-roasted coffee. We’re delighted to bring our partners a product we’re proud of and watch them serve it with integrity because that moment is when the true potential of the coffee is revealed. So what’s your role in the partnership? Well, it’s simple, really. Our mission is to elevate people, moments, and places through coffee, and you help us with kindness, inclusivity, and integrity. 

If you’re ready to bring Novel Coffee Roasters to your community, we’d love to join your story and help write the next chapter together.

Become a Private Label Partner

The strength of your brand comes from the relationships you’ve built with your guests, vendors, and community - that is yours alone. Our role is to support you with coffee that matches the quality you promise every day. You’ve already laid the foundation of trust and loyalty, so let’s expand on it and make it even more impactful.

Designed with hyper-local business owners in mind, this program enables you to serve your community high-quality coffee under the name your guests already know and love — yours. We can speak from experience, if you look right over here. Our partnership with Cherry Coffee Shop is a star-student example of Private Labeling at its fullest potential.

We offer full flexibility in customizing your bag and label, with complete transparency along the way. We'll gladly partner with you for a consultation, send samples, and help you navigate bag and label customizations. From there, we'll train our team to specialize in your packaging to deliver quality coffee each time.

Private Label Program Options:

Apply for an account below, and we will respond within 1 business day.