Our Story

Image Credit Kathy Tranimage credit Kathy Tran, 2015


Founded in early 2013 by Kevin Betts and Ryan Smith, Novel Coffee Roasters was born out of the desire to share profound taste experiences with our community. We are committed to discovering amazing coffees fresh from harvest and roasting them with relentless attention to detail.


We believe that every coffee has a story. Every seed is cultivated, harvested, processed, traded, shipped, roasted, and prepared before it reaches your cup. It is our goal that every person involved in this process is treated fairly and rewarded for their work. Therefore, our trading model is built on trusted relationships and quality incentives. We are grateful for our network of talented producers, exporters, and importers who share our values and our passion for outstanding coffee.


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